Recent Posts:
- Employee Bloggers and Trust: A Ski Vacation Story
There has been a lot of talk about the Forrester report highlighting the horrific lack of trust in Corporate blogs. To me, the key strategy for success outlined by the author Josh Bernoff was the use of employee bloggers....and...
- Do You Trust your Blogging Platform?
Two events of late that should serve as a warning to businesses looking to just start a business blog utilizing free services: 1. Journalspace is dead, and so is their content Journalspace is no more. Countless bloggers...
- Misadventures in Bad Corporate Blogging
The financial situation of domestic car manufacturers has generated a lot of headlines the past month or so. This past week, both GM and Chrysler got bridge loans from the U.S. government. Both made posts on their...
- Blogging and Customer Service
Customer service and customer support of your company is vital to thrive in our economy. Blogging to earn customers makes a lot of sense in this vein. Here's a story to best illustrate what I'm talking about....
- Get Found in Google Local Searches for FREE
It amazes me how many companies have a local presence, but don't do anything to ensure they're being found locally. Local search engine optimization is a great reason to start a business blog. Mentioning streets,...
- The Truth exists whether you believe it or not
The title above carries a lot of weight in marketing circles. It is the essence of both successful marketing initiatives, and ones that have failed. The truth rests in the measurable results gained from a campaign. ...
- Seth's New Year's Advice....
Why am I so weak that it takes me 300 words to attempt to say what Seth says in one sentence: "While the rest of your world huddles and holds back, here's a golden chance to use cheap media, available attention and great...
- 2009 Corporate Blogging Strategy
In the early December SES meeting in Park City there was a lot of talk about 2009 being the year of getting back to "Blocking and Tackling" for online marketers. Dayna Moon, product sales director at Platform A. "As...
- Spice Up Your Blog - Review of Doug's Talk
I'm a little late on adding this to my blog (it's been a busy month!) but I did want to highlight some of the great things Doug spoke about in his webinar a couple weeks ago. We had a client-only webinar where Doug...
- Managing Your Blogging Time
Having trouble finding time to write you blog posts? If you're like most of my clients, I'm sure the biggest challenge for your corporate blogging strategy is finding time to blog! Here are some tips...
- Blogging is Recession Proof
It may surprise you that blogging is recession proof. It is the easiest, low cost form of marketing for your business. A blog can be just what your company needs during this slow economy. Writing content...