Blogging and your bottom-line goals

You’ve heard the social networking buzz, you’re familiar with Web 2.0, and you’re thinking “Maybe we should blog?”

Yes, your organization should blog – but not just for the reasons you’d expect.

Every business is built by getting, keeping and growing customers. And that requires sustainable relationships with those customers, to get them buying from you and then coming back. Blogging helps you connect with those customers at a personal level.

But blogging can also help you win the SEO battle so prospects first find you online, and then convert to customers when they like what they find.

Blogging = SEO opportunities = customer conversion opportunities. That’s why your organization should blog…with Compendium Blogware, that is.

Compendium helps you win the search engine battle and convert at a higher rate:

…by creating keyword-rich content that our tools automatically structure in the ideal way for search engines.

…with human interaction. When someone finds your blogs, they’ll find a real person talking in a relevant and meaningful way.

Need further convincing?

Learn more about blogging and boosting SEO with Compendium

Let your people have their say… almost

Does the notion of blogging employees make you nervous? You’re not alone. In an age of HIPAA and SOX and other compliance issues, when bad news (or embarrassing posts) can spread around the world in a matter of minutes, why would you want to give employees free rein to have their say?

But letting people blog doesn’t have to mean letting them have free rein. Not when you use Compendium as your blogging platform.

With Compendium Blogware, you maintain complete control over each and every blog post through a secure, step-by-step approval process. Administrators serve as gatekeepers, sending the good stuff out into the world, while keeping other content out of the public eye.

With this safety wall in place, you can let employees write their blogs, generating keyword-rich content that helps raise search engine rankings -- and your company’s profile.

Stop worrying.

Start Blogging.

Boost your SEO by blogging

If you’re like most marketers, you like paid search. You like the immediacy and accountability.

Organic search, on the other hand, is a mystery. It takes time, it’s harder to measure…and yet it delivers an exponentially higher ROI!

Your challenge as a marketer is improving your organization’s SEO so you can improve your search ROI.

Now you can, because Compendium automatically organizes your content in a way that’s ideal for search engines to crawl, index and serve up to searchers.

Imagine it: By setting up your organization to blog, you’ll be creating a continual stream of keyword-rich content. And that fresh, topical content is the very stuff that helps you win in the organic search results.

Your company is full of ideas and information and people who’d like to blog. They just need an outlet. With Compendium, you can tap into your company’s brainpower to maximize your online presence, with the peace of mind that comes with administrative checks-and-balances.

Learn more